Laputa
A traveling app to provide more information about unique places based on travel enthusiasts’ experiences, cater to the needs of eco-conscious travelers, and offer educational opportunities about sustainability along the way.
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As COVID-19 restrictions are lifted across the globe, people are reinvigorated to the prospect of travel. After being cooped up by COVID, more and more people are expressing interest in thrill-seeking and adventure travel.
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As the travel and adventure demographic skew younger and more and more people are either working from home. More people take longer trips that allow them to live like a local. However, they lack information about the real experience of the destination.
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UX research, UX/UI design, User testing
Problem
Due to barriers relating to unreliable information and limited resources about different places, users cannot plan their trips to unique places comprehensively.
Hypothesis
By creating an app to provide a platform for users to search for information about travel enthusiasts’ experiences to explore a unique place with new innovations.
Main Features
01 Seasonal Recommendation
Provide trip suggestions for each month to help users visit the destination at a perfect time.
Update the ranking list monthly to provide users with the most reliable bloggers that rank by the trust and useful information from viewers.
02 Blogger Ranking List
03 Collect Ideas & Automatically Organized
When looking for inspiration, users save the blog which will automatically be organized into the destination, and categories into places to visit, hotels to live, and restaurants.
By asking the basic questions, AI will produce the whole trip plan with the best route based on users’ favorite places, weather, and transportation. Also, users can easily change the hotels, restaurants, and places to visit.
04 AI Suggested Trip Plan
Design Process
01 Research
Primary
Tourists, The business provides tourist goods and services
Secondary
Government of the host community or area, Host community: residents, vendors
Stakeholders
Expedia
Expedia is an online travel shopping company that provides trip ideas, trip fares, and travel reviews. However, the top suggestions are all main tourist attractions.
Competitor Analysis
Atlas Obscura
Atlas Obscura offers ideas for a different kind of atlas, featuring places not commonly found in guidebooks. They offer trips, but still with the designed itinerary.
02 Empathy
Persona
Arianna Nomad
Freelance Jewelry Designer | 28 Y/O
Profile
Arianna is a freelance designer who likes traveling to get inspiration from nature. She has been to many popular attractions, so she wants to see some unique places. She has a casual schedule to arrange her traveling plan, but she’s not good at planning a trip on her own.
Goals
Visit unique places at a worthy time.
Plan the trip according to her own needs easily.
Pain Points
Lack of information about unique places.
Doubt about the reliability of the tourist information.
Not intuitive to plan the trip according to her own needs.
User Journey
03 Design
User Flow
Lo-fi Wireframes
UI Style Guide
Highlight the key information, such as the best time to visit, the weather, and why visit, to make it easy to read the blog.
